Lissa Talks Print on Demand
Hey! My name is Lissa Chandler and I'm a professional photographer who's been selling print on demand tees and sweatshirts (and more!) on Etsy since the spring of 2022. And honestly? It is a freaking blast!
If you are a new print on demand seller - or exploring the idea of print on demand! - this is the place for you! Having been in the POD space since the spring of 2022, I wanted to create a resource for creative sellers looking for realistic goals. Building a consistent income off of print on demand is possible but, in this podcast series, we don't believe in get rich quick promises or passive income idealization. Sound like your jam? So happy you are here!
This limited series will launch weekly every Monday from January 8th to March 11th, 2024. Can't wait to share more with you!
Lissa Talks Print on Demand
Episode 014: Unique Ways to Market Your Print on Demand Business
Unique Ways to Market Your Print on Demand Business
Welcome to my limited series on Print on Demand! In our fifteenth (and final!) episode I discuss:
- 10 Ways to Market Your POD Shop
- How More Advertising = More Recognition
- Marketing Within Your Genre
Wanna know this episode in one quote? I got you!
"When you’re new to business, ads can feel like a bad word. When you’re new to POD, niching down can feel like a bad word. One great thing about POD is that you don’t really need to niche down completely, especially if you’re selling on a platform. However, the more niched down you are, the easier it’s going to be to market.
Here’s what I mean! If you sell floral wall pennants with cute positive affirmations, you can easily start to brainstorm your dream customer. If you sell wall pennants and pillows and candles with no repeat designs or repeat themes, it will be harder to market what you’re creating. See this as an opportunity! The more you build your shop, the more opportunities you’re going to have, both in advertising and overall growth."
NEW EPISODES EVERY MONDAY: January 8th to March 11th, 2024 . After that? We're just playing it by ear.
*Marked explicit in case there are swears! I don't think there are any on this one, though!
Mockup Photos | Your Photographer Mom Podcast | Photography Website | Instagram
Opal and June Mocks: Use the code LISSATALKSPOD for 20% off!
And best of all? Three free mocks!
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More Information + Links About Print On Demand!
Total Disclosure: A few of these are affiliate links.
Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I'll never stop singing their praises. They're incredible!
For design work, I'm totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market.
For photography, I shoot with a Canon R6 and most of my mockup photographs are taken with the 35L or 50L. I do all of my editing in Adobe Lightroom and have since 2011! It's my jam!
